10 Automotive Content Creators You Should Follow

Belinda Guy
Oct 8
5 min read

Woman smiling in front of a bright red car with a spoiler at a crowded indoor car show. Blue carpet, people in casual attire around.

The automotive world isn’t just about horsepower, torque and fast cars. It’s built on community and storytelling. The internet has given us access to a huge variety of voices, from seasoned journalists who've become household names and the engineers behind some of the most powerful machines to everyday enthusiasts carving out their own spaces online - like me.

The phenomenal part about this industry and community are the diverse voices rising up amongst the noise. You probably have a favourite content creator, car brand or YouTube series you follow, and there's a reason it's gained your interest. Most likely, they align with your values or tell the story of automotive in a way that simply appeals to you.

So, if you're looking for even more inspiration, here’s a carefully curated list of 10 automotive content creators you should follow right now. They’re bringing fresh perspectives, different kinds of expertise and a genuine passion for making car culture accessible to everyone.

1. What She Drives 🇬🇧

What She Drives is run by Jessie Abboud, a marketing professional and automotive enthusiast based in the UK. Jessie brings a fresh, inclusive perspective to the automotive world, blending lifestyle content, real-world reviews and community-focused storytelling.

The account highlights women’s experiences behind the wheel, covering everything from everyday cars to aspirational models. Jessie’s approach emphasises diversity, accessibility and authenticity, making it a must-follow for anyone interested in a more welcoming view of car culture. You'll also see she has started encouraging more female car meets, so be sure to check them out!

Focus: Inclusive automotive content, lifestyle, community
Platforms: Instagram, YouTube
🌐 Website / Club: whatshedrives.social
📸 Instagram: @what.shedrives

2. Belinda Automotive 🇬🇧

(I had to!) Blending industry experience with authentic storytelling, Belinda Automotive offers a unique perspective from inside the automotive world. Her content covers everything from car reviews and cultural stories to discussions about accessibility, inclusive marketing and personal experiences working in the sector.

What sets Belinda apart is her ability to bridge industry knowledge with a passion for opening doors. She speaks with authority while remaining approachable, making her platform an excellent space for people who want to understand not just cars, but the ecosystem around them.

Focus: Storytelling, inclusivity, industry insights, reviews
Platforms: Instagram, YouTube, LinkedIn: @belinda_automotive
🌐 Website: belinda-automotive.co.uk

3. Auto Social UK 🇬🇧

Auto Social UK has built a loyal following thanks to her relatable, down-to-earth approach to car culture. Rather than getting caught up in hype, Natisha's content focuses on honest reviews and everyday ownership experiences.

She provides a varied range of content, such as educational pieces and a lot of new car reviews, helping consumers learn more about the new cars coming to the UK's roads, whilst also showing her passion for the automotive industry.

Natisha brings a distinctly British voice to the automotive conversation, with a knack for breaking down complex automotive topics in a way that’s easy to understand. Whether it’s new car launches, EV adoption or the realities of running certain vehicles, Auto Social UK offers smart, grounded commentary.

Focus: Car culture, relatable reviews, industry insights
Platforms: Instagram, YouTube, TikTok

4. Steph Hoy – I Drive A Classic 🇬🇧

Steph Hoy celebrates the golden age of motoring. Her channel and social content are dedicated to classic cars, restoration stories and the history behind the vehicles that shaped automotive culture.

What makes her content stand out is the warmth and storytelling style. She takes viewers on a journey, not just through the nuts and bolts of restoration, but through the eras these cars came from. Steph’s approach makes classic motoring feel accessible, not elitist.

Focus: Classic cars, restoration, automotive history
Platforms: YouTube, Instagram

5. Amy Heynes (nee Shore) 🇬🇧

If you’ve seen stunning, atmospheric images from major automotive events, chances are you’ve come across Amy Heynes' work. She’s one of the most respected photographers in the UK automotive scene, known for her cinematic, romantic visual style.

Amy doesn’t just photograph cars, she captures the emotion, people and atmosphere surrounding them. Her work appears across editorial platforms and major events, offering a unique lens on motorsport and car culture that goes far beyond technical reviews.

Focus: Automotive & motorcycle photography, storytelling
Platforms: Instagram, editorial collaborations
🌐 Website: amyshorephotography.com

6. NoriYaro (Alexi Smith) 🇯🇵 / 🇦🇺

Based in Japan, NoriYaro gives viewers an insider’s perspective on the Japanese car scene, especially the grassroots drifting culture that made the country world-famous.

Alexi’s content is funny, knowledgeable and deeply embedded in the local scene, not just a tourist’s eye view. He showcases everything from obscure drift events to tuning shop visits, helping audiences understand why Japanese car culture is so globally influential.

Focus: Japanese car culture, drifting, grassroots motorsport
Platforms: YouTube

7. Sudhir Matai – Double Apex 🇿🇦

Through his content, Sudhir Matai provides insightful coverage of cars, performance driving and motorsport from a South African perspective.

His work is sharp, well-informed and gives attention to stories that don’t always make it into the European or American automotive mainstream. Following Sudhir is a great way to broaden your automotive horizons and discover what’s happening in another vibrant car culture.

Focus: African automotive journalism, performance cars, motorsport
Platforms: Website, Instagram
🌐 Website: doubleapex.co.za

8. Supercar Blondie (Alex Hirschi) 🇦🇺 / 🇦🇪

Supercar Blondie is a global phenomenon. Based in Dubai, Alex Hirschi showcases rare supercars, futuristic concepts and hyper-exclusive experiences that most people never get close to.

She's also spread her knowledge and passion throughout homes, becoming an incredibly well-known and respected content creator.

What makes her stand out is not just the access, but the way she communicates — with infectious energy and a clear sense of fun. She’s also been a powerful female voice in a male-dominated space, proving that automotive influence doesn’t have to fit the old mould.

Focus: Supercars, concepts, luxury automotive lifestyle
Platforms: Instagram, YouTube, TikTok
🌐 Website: supercarblondie.com

9. Bisi Ezerioha – Bisimoto Engineering 🇳🇬 / 🇺🇸

Bisi is one of the most respected builders in the world. Born in Nigeria and based in the US, he blends deep engineering expertise with bold creativity, working on everything from record-breaking Hondas to high-end EV conversions.

His content focuses on innovation, engineering excellence and breaking conventions. Bisi’s work is technical, but always infused with storytelling that makes it engaging even for non-specialists.

Focus: Engineering, performance builds, EV innovation
Platforms: YouTube, Instagram
🌐 Website: bisimoto.com

10. Ida Zetterström 🇫🇮 / 🇸🇪

Ida Zetterström is a rising star in European motorsport, and she’s using her platforms to give audiences a behind-the-scenes view of life as a drag racer.

Her content is refreshingly candid, showing not just the glory, but the graft, preparation and emotion involved in competitive racing. Ida is breaking barriers in a male-dominated field and inspiring a new generation of fans and drivers.