Simple ways to make the car community more inclusive and accessible, from captions and alt text to thoughtful design that helps everyone feel welcome.

Living with ADHD in a fast-paced industry like automotive marketing comes with unique challenges — from sensory overwhelm to rejection dysphoria — but also incredible strengths, including hyperfocus, creativity, and a strong moral compass that connects deeply with buyer personas.

The Story of the Car by Giles Chapman is a beautifully illustrated journey through over a century of automotive innovation. Perfect for car enthusiasts and history lovers alike.

Mate Rimac went from modifying an old BMW in his garage to leading Bugatti Rimac — and creating the all-electric Nevera, one of the fastest cars in the world. Along the way, he’s faced sceptics, sales challenges, and industry controversy, proving that innovation takes both vision and grit.

From the classroom to the head office, my journey from teaching to automotive marketing has been driven by one thing: storytelling. Discover how classroom skills like clear communication, adaptability and connection can supercharge marketing in the fast-moving car industry.

At what point did we start believing our dreams were too much? In this personal reflection, I explore the quiet ways ambition gets suppressed, how working in the automotive industry reignited my biggest goal, and why saying your dreams out loud is the first step towards making them real.

Here's what happened after one of my reels landed on the wrong side of the internet.

Unpick the misogyny in the automotive industry with me

Video chat - catch up with myself and Thomas on my Toyota Yaris, all things BMW i and how I broke some of my misogynistic views.

In this guest blog, Thomas from Cars of Glasgow highlights the top used electric vehicles to purchase in 2025.

Top Women in EV - May 2025. Find out more about the event and what we talked about.

Locating your transferable skills when considering a career change is hard. Here's a small break down on how you can understand your hard and soft skills.

I have and continue to work with fantastic male colleagues, so please note this isn't a blog designed to tear anyone down. However, as...

From education to the automotive industry - find out how I transitioned from teaching English to the automotive and EV charging.