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Top 5 Must-Haves for Starting Car Content Creation

Starting car content creation can feel like you need everything all at once, from a perfect setup and expensive gear to a fully mapped out content plan and the confidence to actually put yourself out there.


And somehow, you’re meant to have all of that before you’ve even posted your first video, which is exactly why so many people end up overthinking it and never actually start..


But here’s the reality, you don’t need to have it all figured out from day one, you just need a few solid essentials that make creating content easier, more enjoyable and something you genuinely want to keep coming back to.


If you’re looking to get into car content creation, these are the five things that will make the biggest difference straight away.


1. A Good Camera (Your Phone Is More Than Enough)

Hand holding a camera stabilizer against a mountainous backdrop. A watch with a red and blue bezel is visible. Sky is partly cloudy.

Let’s start with the obvious one, your camera, because this is usually where people feel they need to spend the most money.


There’s a common idea that you need a high-end DSLR to create good content, but most modern smartphones are more than capable of producing high quality video, which means if you’ve got an iPhone or Android, you’re already in a strong position to begin.


If you do want something a bit more dedicated and compact, something like the DJI Osmo Pocket 3 is a great option, as it’s small, stabilised and ideal for capturing smooth footage at car meets, walkarounds or those moments where you’re moving between cars.


But the most important thing to remember is that the best camera is always the one you actually use, not the one you keep putting off using because you’re waiting for the perfect moment.


Links to the DJI Osmo Pocket 3:


UK content creators: https://amzn.to/4cxRBiI

USA content creators: https://amzn.to/47PBURv

Canadian content creators: https://amzn.to/3Q8M8WU

Please note, I am an Amazon Affiliate, so, if you purchase through one of the links above, I may receive commission, which comes at no extra cost to you, but does support me in creating more automotive content.


2. A Good Microphone (Because People Will Forgive Video, Not Audio)


Hand holding a black microphone with a coiled cord against a white background. The arm has a tattoo and a checkered wristband.

If there’s one thing that will instantly elevate your content, it’s your audio, because while people might tolerate slightly shaky footage or less-than-perfect lighting, they won’t stick around if they can’t hear you clearly.


Cars are naturally noisy environments, and when you combine engine noise, wind and background chatter, your audio can quickly become difficult to listen to if you’re relying on your phone alone.


That’s why investing in a simple wireless mic or a compact mic can completely transform how your content feels, as it not only makes you easier to hear but also makes everything come across as more polished and professional.


Some of my recommendations for affordable microphones:

UK content creators: https://amzn.to/3Ou7Y6K

USA content creators: https://amzn.to/4vfqXm8

Canadian content creators: https://amzn.to/41pASIb

Please note, I am an Amazon Affiliate, so, if you purchase through one of the links above, I may receive commission, which comes at no extra cost to you, but does support me in creating more automotive content.


3. A Flexible Tripod (Your Second Pair of Hands)

Smartphone on tripod capturing a beach scene. The phone screen shows a cloudy sky. Sand and waves are visible in the background.

A flexible tripod might not sound like the most exciting purchase, but it quickly becomes one of the most valuable tools you own, especially once you realise how much easier it makes filming on your own.


Instead of relying on someone else to capture your content or struggling to find somewhere to balance your phone, you can set yourself up wherever you are, whether that’s wrapping it around a railing, positioning it on uneven ground or quickly adjusting your angle between shots.


Car shows and meets are rarely predictable environments, so having something adaptable gives you far more freedom and control over your content.


The best tripod I have EVER used:

UK content creators: https://amzn.to/4ms5sdR

USA content creators: https://amzn.to/4sSz1aS

Canadian content creators: https://amzn.to/4cxezqg

Please note, I am an Amazon Affiliate, so, if you purchase through one of the links above, I may receive commission, which comes at no extra cost to you, but does support me in creating more automotive content.


4. Comfort for the Journey (The Underrated Essential)

Yellow van on a desert road with surfboards on top, surrounded by red rock formations under a blue sky. Rugged, adventurous vibe.

This is the one that often gets overlooked, but it can have a bigger impact than you expect, especially if you’re travelling regularly to car shows, meets or events.


You’ll likely be dealing with long drives, traffic, waiting around and unpredictable weather, and if you’re uncomfortable, tired or distracted, it becomes much harder to stay motivated and actually create content.


Simple things like a phone mount for navigation, a portable charger, snacks, water or something warm to throw on when it gets cold can completely change your experience, making the day feel more manageable and far more enjoyable.


And when you feel better, it naturally reflects in the way you show up on camera.


I have a lot of recommended comforts on my Amazon storefronts:

Please note, I am an Amazon Affiliate, so, if you purchase through one of the links above, I may receive commission, which comes at no extra cost to you, but does support me in creating more automotive content.


5. A Power Bank (Because You Will Run Out of Battery)

Silver external hard drive and white headphones on a felt surface, with a blurred background. Sleek, minimalist tech setup.

At some point, this will catch you out, usually at the worst possible moment when you’re in the middle of filming something you don’t want to miss.


Between recording, editing, checking footage, navigating and posting, your phone is constantly in use, which means the battery drains far quicker than you expect, especially during busy event days.


Having a reliable power bank removes that stress entirely, as it allows you to keep filming, capture more moments and stay present without worrying about your phone switching off.


So, Why Are These the Most Important Things?

Starting car content creation isn’t about having the best gear or the most polished setup, it’s about giving yourself the tools that make it easier to start and easier to keep going.


These essentials aren’t designed to make you perfect, they’re there to support you, simplify the process and help you stay consistent over time.


The people who grow are the ones who keep showing up, even when things aren’t perfect, even when they’re still figuring it out and even when their setup is simple.


You don’t need everything to begin, you just need enough to take that first step.

 
 
 

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